Training Description:
Many Events Management courses have a practical element, in which participants plan and execute a live event. In order to prepare participants for this live events scenario, it is important to bring in many of the key principles and concepts of events management in order to inform their choices and justify the decisions they are making in the 'real' world.
Objectives
The aims of a practical events management module could be:
- To build upon participants' skills in the principles of events management and develop their knowledge and application of management processes within events;
- To enable participants to apply principles of events management to a practical situation.
Benefits
On successful completion of the module the student will be able to:
- Demonstrate knowledge of the issues and impacts of funding mechanisms, financial resources, budgeting and its application to events management;
- Apply knowledge of sales & marketing and infrastructural requirements to an event;
- Develop Event Management Plan;
- Implementation of International Standards in implementing events;
- Identify the appropriate legislation and regulations pertaining to the event industry, especially with regard to risk, health & safety, and its impact upon events management;
- Implement events management principles in a practical scenario and show competence in the techniques employed;
- Reflect upon their ability to operate in an individual and team based environment;
- Develop and execute Crowd Management Plan;
- Evaluate individual and team performance in running the event;
- Collect and evaluate customer feedback in informing event success and any local legacies.
Outline
- Event Design and Themes
- Human Resource Issues: Management, Leadership and Volunteer
- Management
- Finance and Events: Budgets, Revenue Finance and Events: Budgets, Revenue and Price
- Sponsorship and Fund-raising
- Marketing and Communications
- The Role of Information Technology
- Risk Assessment and Risk Management
- Events Law and Administration
- Health and Safety Requirements
- Crowd Management
- Contingency Planning
- Event Operations and Ethics
- Event Co-ordination
- Monitoring, Evaluation, feedback and local legacies